Preliminary Trust Framework


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Preliminary Trust Framework


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Acquisition


Acquisition


So, how might each of these variables come into play at the different stages of the customer journey? Let’s start off with the crucial Acquisition stage, which basically equates with your go-to-market strategy. Here are some examples that can help engender trust at this stage. What trust signals are important to give to potential customers?

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Activation


Activation


What the customer experiences the first few times they use the product can make or break trust in the service. DFS in the developing world is plagued by users that complete the registration process, but never go on to become regular users. Providers can avoid certain key pitfalls and perform actions to engender continued trust at this stage. 

 

Retention


Retention


What the customer experiences the first few times they use the product can make or break trust in the service. DFS in the developing world is plagued by users that complete the registration process, but never go on to become regular users. Providers can avoid certain key pitfalls and perform actions to engender continued trust at this stage. 

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Referral


Referral


When customers start referring your product, that’s the ultimate stamp of approval on trust! When users feel proud to share your product with family and friends, your network of users can grow for free. This type of organic growth is very important for Digital Financial Services.  

 

Revenue


Revenue


Monitoring revenue is crucial for startups. When customers pay for your product, it’s a great sign that they trust and see value in your services. However, don’t get tempted by revenue to early. Getting product design and market fit right are crucial first steps in DFS. 

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