Transparency at Activation
Branch’s design seems to answer the fundamental questions a customer would have about loan terms rights away. Instead of making the user go looking for information on interest, the product clearly displays the information in multiple forms. When users don’t have to work hard to find basic information, this generates trust.
- Interest payable clearly and prominently articulated in three different ways: interest rate, interest amount, total payment.
- Transparent due dates with exact amount owed and when.
Transparency at Retention
- Customers receive reminders of when payments are due and when the payment is late. This helps customers feel they were not cheated or misinformed.
- The information is always timely and fair warnings are given ahead of time. The customers are aware of the consequences of late payments, through educational efforts.
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